'One of the questions we are posing to ourselves is: How small can you go?', McGovern said to What Car? at the New York motor show. 'We have got a small Range Rover, could we do a smaller Range Rover? Yes, I think we could,' he said.
He also said that producing a smaller model might not be restricted to the company's luxury Range Rover brand. 'Could we do a smaller Land Rover? Absolutely,' he added.
Downsizing is something that would continue across the Land Rover range if McGovern had his way.
'One of the things I am very intrigued by at the moment is that every model we replace, it doesn't get any bigger,' he said. 'In fact, generally, I would like to see them get smaller on the outside but get bigger on the inside.'
However, he said that any smaller Land Rover model wouldn't compromise on interior space: 'People generally aren't getting any smaller and at the top end they want flexible seating so we have to make sure that as we get smaller we don't erode what we see as our core DNA such as capability and versatility.'
While there are no concrete plans for an upmarket rival to the likes of the Nissan Juke or Mini Countryman, McGovern said there is certainly more to come from Land Rover.
'There are more cars to be designed,' he said. 'There is potential in the market.'